Social Media Competitive Analysis and Text Mining

Question: Discuss about the Social Media Competitive Analysis and Text Mining. Answer: Introduction In this report a complete study has been prepared on the marketing study of Pizza Hut. There are several marketing mix have been discussed which reflects how Pizza hut could win the given market segment. There are several marketing mix which could be addressed by Pizza hut in its marketing strategies such a price, place, product, people, process. In this case study an adamantine study has been prepared over the process of Pizza hut to implement online sales portal for the better satisfaction of clients in todays world. There are several other factors which could be identified by Pizza hut for the betterment of its online sales. In this case study it is found that Pizza hut want to make changes in its marketing mix by adopting online sales portal. The main aim of Pizza hut is to provide rapid order and delivering functioning chain which could be used as core competency in this competitive market to eliminate the competition from the market. What are the marketing mix variable addressed by Pizza hut and how? Marketing mix- It is the most developed marketing strategy which is used by organization with a view to make its marketing plans effective. Products- Pizza hut has planned to provide its Italian food around all over the world. By adopting newly developed technology it has planned to increase the demand of products. Price- It is the main major concern of marketing mix. Company by entering into strategic alliance with I phone has developed an online portal for clients and employees. With the help of these enterprises resources planning company has develop an online portal for its clients so that they could place orders in easy and determined approach (Freeman., et al., 2014). Place- Pizza hut has allowed to its customers to place their order with the help of their I Phone. It has helped their clients to save time and energy in buying the products from Pizza hut stores. Promotion- Company has adopted a newly developed promotion strategy in which it has entered into strategic alliance with I phone. With the process, Pizza hut will increase its potential number of customer by allowing them special discount who book their orders through its new app. Physical evidence- Pizza hut has developed its supply chain to the level where it could deliver orders placed by its clients in very less span of time. It is evaluated that clients could book their orders within 5 minutes through their pizza hut downloaded app. It helps them to get special discount and other offers. Process- Clients by downloading new app in their I Phone could be able to place orders for the products offered by Pizza hut. However, Pizza hut should also indulge in strategic alliance with other organizations as well so that it could increase its sales (Fish, 2016). Now it could be inferred that Pizza hut could increase its sales in very drastic manner by adopting newly developed app for its clients. However, it has observed that with the increasing ramification of economical changes sales of I- phones has increased which will eventually results into increment of Pizza hut turnover as well. Identify Pizza Huts success factors in relation to online customer experience with the application. Why was the application effective and what will be your recommendation for further improvement? Pizza Hut is leading company in selling Italian foods around the globe. Company has come up with its online business selling plan which will increase its sales in drastic manner. It has been observed that the real reason behind the success factors of products sales of Pizza Hut is related with its innovative ideal. It is considered that company has adopted newly different strategies which will keep its marketing strategy totally different form its other rivals in market. In addition to this sales of I-Phone in market have also been increased in significant manner which will eventually results into increment in online market share for Pizza Hut. Therefore, it could be inferred that Pizza Hut has provide easier process system to its clients which would renders client to easily place order with Pizza Hut. In addition to this, all the online strategies and other offers provided by Pizza Hut are clients oriented and designed with a view to increase clients satisfaction. Pizza Hut has also made its enterprises resources planning very easy and simple which could be handled by a layman as well for placing orders from theirs I- phone. By evaluating the current data it is also found that Pizza Hut has increased its revenue by US $ 1 million which is covered only from its developed I phone app. This will provide additional income to Pizza Hut and also result into increment in brand image as well (Freeman, et al. 2014). Why this application is effective This application is effective because all the people in this world are technology oriented. This innovative idea and developed brand image of company have resulted into increment in the total turnover of company. Therefore, effectiveness of this application depended upon innovation, increase brand image and clients oriented business functioning. Pizza Hut should make changes in its existing application. As there are high numbers of clients who are using android based mobile phones. Therefore, company should also grasp them for making its business effective. This will not only increase the total turnover of company but also increase its brand image in effective manner. Conclusion Now by evaluating each and every factors of this case study it could b inferred that Pizza Hut have adopted novel approach in its marketing mix. Moreover, company should make changes in its developed app by adding clients who use android based phone to increase the total turnover of company. Now in the end it would be said that with the delicious Italian food and newly developed technology company will easily win the market and will render tough competition for its rivals. References Fish, W. W. (2016). Perceptions of parents of students with autism towards the IEP meeting: A case study of one family support group chapter.Education,127(1), 56. Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T. and King, L., 2014. Digital junk: Food and beverage marketing on Facebook.American journal of public health,104(12), pp.e56-e64. He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza industry.International Journal of Information Management,33(3), pp.464-472.