Kmart Corporation

IntroductionAttention Kmart shoppers, exclusively 180 million of you! Kmart Corporation is the second largest discount rate retailer in the nation and third largest general mickle retailer. Kmart?s patriarchal lines of business argon name ginger snap and private label general sell with approximately 2,161 line of descenthouses, including vivify of light tiptop Kmart Centers. Kmart has a retail presence in all 50 states, Puerto Rico, the U.S. Virgin Islands, and Guam. Kmart owns 110 stores and leases approximately 2,051 stores. Kmart?s primeval competitors from the brush aside retail sector entangle Wal-mart, Target, Shopko and Costco. From the department store sector, J.C penny and Sears be the main competitors. The primary factors in maintaining a competitive advantage are price, quality, service, product mix and convenience. Kmart stores are generally one-floor, freestanding units ranging from 40,000 to 180,000 square feet. Kmart?s diversification into for te retailing brought it close to bankruptcy in 1995. Restructuring efforts have resulted in the conversion of many older stores into the spoilt Kmart format featuring food product sections, brighter décor and an expanded plectron of merchandise. These stores feature an expanded choice of merchandise including private labels much(prenominal) as Martha Stewart, Sesame Street, Jaclyn metalworker and Kathy Ireland. In addition, new marketing concepts featuring the TV celebrities Rosie O?Donnell and Penny Marshall are seen in almost every Kmart commercial.

The top-notch Kmart center is a new store prototype for the discount retailer that features a full ! diverseness of groceries as healthy as a broad selection of general merchandise and apparel found at traditional Kmart stores. The offerings include honeyed and frozen food, bakery and meats. There are also one-stop conveniences such as video rental, sensory hair salons, florists, banking, and one-hour photo processing. The first-rate Kmart centers are open 24 hours a day and heptad days a week. There were 102 Super Kmart centers as of 1998. Prior... If you urgency to get a full essay, establish it on our website: OrderCustomPaper.com

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