Clear Channels Grip on College Radio Essay -- Media

form air Communications, owner of 1,200 displace across the get together States, has been undermining the values of diversity, localism, and market completion within the music industry since the media constitution wars in the early 2000s. Since then, the radio receiver set set industry arguably has lost a significant amount of the authenticity it once had. The only exception is college radio the last safe haven for musical integrity. The only facet of radio non own and controlled by a major monopoly. Recently, however, Clear Channel has gone to bed with college radio stations across the country. Although the corporate monopoly has come together out authenticity and artistic integrity from the mainstream, they still want to a greater extent in order to completely wipe out independent music. The 1996 Telecommunications figure out was the first major overhaul of telecom policy since the Communications lick of 1934 it covered everything from radio, television to cable TV (Ga rofalo, 440). The act removed the restrictions on the number of radio stations any one company could own, which accelerate the trend of a small number of companies owning the vast majority of stations. Clear Channel was a primary beneficiary. In 1995, Clear Channel have 43 stations. By the early 2000s, it owned over 1,200 stations, which took in 20 percent of the industry revenues in 2001. In addition, Clear Channel owned over 700,000 billboards it controlled 65 percent of the U.S. concert business and it posted measure revenues exceeding $8 billion (Garafalo, 440). Four companies controlled 90 percent of radio and revenue in the early 2000s. Serious implications for programming occurred due to the level of ownership concentration. According to Garafolo, In one week, the forty top modern-rock stations ad... ...trick to profit. Clear Channel has taken major college stations to bed, and its not a gentle lover. Thus, local stations must not be lured by Clear Chanels diabolical pla n. Instead, the stations must go steady the corporate villain into their deceiving eyes, and inform them that their conglomerating ways will not be tolerated we must preserve the last refuge of music programming and locution on the radio airwaves. Works Cited (MLA)Garofalo, Reebee. Rockin Out Popular Music in America. Upper Saddle River, NJ Pearson Education, 2010. 439-40. Print.Kirkpatrick, Bill. On Radio Strange Bedfellows. Antenna. 25 Mar. 2012. Web. 16 Apr. 2012. Waits, Jennifer C. Does indie Mean Independence? Freedom and Restraint in a Late 1990s US College Radio Community. The Radio diary International Studies in Broadcast and Audio Media 5.2&3 (2008) 83-96. Print.