Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay ExampleAll the countries round the world ar concerned about the degree centigrade footprints and its assembles. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007 Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not sole(prenominal) include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but also analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of green accounting, and eco-friendly promotional strategies. Few well-known multinational companies would be chosen to discuss their green strategic framework within which environment friendly production, operation, promotion, supply chain, and even fiscal practices would be comprehensively discussed. 1.2 Research Objectives The aim of this query study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to get laid the green or eco-friendly strategic framework of few multinational companies, and evaluate the wellbeings that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in literary argument with the aims and objectives of this research study. They are stated below Q1 How does the multinational companies segment their target market on the basis of customers preference for green marketing or products? Q2 What prerequisites are considered for selecting green marketing strategies in these companies? Q3 How does the marketing mix change when the company chooses to shift towards green marketing? Q4 What benefits or advantages co mpanies enjoys after adopting eco-friendly strategies? Q5 How does green accounting benefit multinational companies? Chapter II LITERATURE REVIEW Literature review assist in evaluation of scientific theories and literature that has been identified through research. These are training available through existing database on green marketing and related strategies adopted by the companies in the past and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in ball club to proceed with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers tendency towards green marketing (Fuller, 1999 Coddington, 1993). There is no indomitable gree n marketing strategy on the basis of which all the companies design their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals