Explain How the ‘Ansoff Matrix’ Can Be Applied to Help Develop Strategic Marketing Options for an Enterprise.

Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What  other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction From my working experience I have discovered, an organisation that knows its shortcomings, and can make relatively strategic decisions to meet the right objectives, will achieve its desire to become successful and remain relevant. Successful organisations in Nigeria always attribute their success to unique strategies which they employed efficiently. Strategies are developed at different levels within an organisation, it therefore follows that objectives (what it wants to achieve) are also set at the different levels. The setting of these objectives will usually produce a discrepancy between what is currently being achieved and what needs to be achieved. Marketing strategies are the explanation of how this gap is going to be closed and the objectives realized. Ansoff matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be (Proctor, 1997). The Ansoff matrix which is the focus of this work is one of the models alongside others like the Porter matrix, BCG, SWOT, PESTEL, DPM matrix and Gap analysis etc used by marketers to set objectives which assist strategic decision making. The Ansoff matrix is also used in marketing audits (Li et al, 1999). I will attempt to explain within the limitation of word content, how the Ansoff can be applied to help develop strategic marketing options for an enterprise. Some of these other analytical tools and techniques will also be discussed in the second section this work. The Ansoff Matrix The Ansoff matrix presents the product and market choices available to an organisation. Herein markets may be defined as customers, and products as items sold to customers (Lynch, 2003). This matrix helps companies decide what course of action should be taken given current performance. The Ansoff matrix is also used in marketing audits (Li et al, 1999). The Ansoff matrix entails four possible product/market combinations: Market penetration, product development, market development and diversification (Ansoff 1957, 1989). Ansoff Product-Market Growth Matrix [pic] Source: Ansoff (1957, 1989) A market penetration strategy is used when and organization wants to achieve and increased share in the market. A market development strategy in contrast involves the organization searching for new markets in which to sell its current product. A product development strategy involves identifying new needs within the existing market and developing products to meet these needs while the diversification strategy involves the organisation entering new markets with new products. I will now elaborate on these four strategies to show how they help develop strategic marketing options for an enterprise. Market Penetration Market penetration occurs when a company penetrates a market with its current products. It is important to note that the market penetrations strategy begins with the existing customers of the organization. This strategy is used by companies in order to increase sales without drifting from the original product-market strategy (Ansoff, 1957). Companies often penetrate markets in one of these three ways: by gaining competitors customers, improving the product quality or level of service, attracting non-users of the products or convincing current customers to use more of the company’s product, with the use of marketing communication tools like advertising etc. Ansoff, 1989, Lynch, 2003). This strategy is important for businesses because retaining existing customers is cheaper than attracting new ones, which is why companies like BMW and Toyota (Lynch, 2003) and banks like HSBC engage in relationship marketing activities to retain their high lifetime value customers; same applies to Diamond bank in Nigeria which won the award for Bank of the Year in Thisday Awards 200 9 (Thisday Style magazine). Diamond bank is one of the market challengers in Nigeria’s banking industry and has consistently increased its market share by penetrating the market with targeted special promotions, very low interest rates on loans, and maintaining a highly receptive and comfortable atmosphere in its banking halls. Product Development Product development occurs when a company develops new products catering to the same market. Note that product development refers to significant new product developments and not minor changes in an existing product of the firm. The reasons that justify the use of this strategy include one or more of the following: to utilise of excess production capacity, counter competitive entry, maintain the company’s reputation as a product innovator, exploit new technology, and to protect overall market share (Lynch, 2003). Often one such strategy moves the company into markets and towards customers that are currently not being catered for. For example, McDonalds is always within the fast-food industry, but frequently markets new burgers. Another good example of the product development strategy is the constant innovation within the home computer market where products can become obsolete within a matter of years. Frequently, when a firm creates new products, it can gain new customers for these products. Hence, new product development can be a crucial business development strategy for firms to stay competitive. Market Development When a company follows the market development strategy, it moves beyond its immediate customer base towards attracting new customers for its existing products. This strategy often involves the sale of existing products in new international markets. This may entail exploration of new segments of a market, new uses for the company’s products and services, or new geographical areas in order to entice new customers (Lynch, 2003). For example, Arm & Hammer was able to attract new customers when existing consumers identified new uses of their baking soda (Christensen et al, 2005). Lucozade was first marketed for sick children and then re-branded to target athletes. Also, an organisation found that the gel they produced for removing residual oil from heavy machinery could also be used to clean domestic ovens and baking tins. This revelation enabled them to target a new market of professional cooks and baking enthusiast. These are good examples of developing a new market for an existing product. Diversification Diversification strategy is distinct in the sense that when a company diversifies, it essentially moves out of its current products and markets into new areas. It is important to note that diversification may be into related and unrelated areas. Related diversification may be in the form of backward, forward, and horizontal integration. Backward integration takes place when the company extends its activities towards its inputs such as suppliers of raw materials etc. in the same business. Forward integration differs from backward integration, in that the company extends its activities towards its outputs such as distribution etc. in the same business. Horizontal integration takes place when a company moves into businesses that are related to its existing activities (Lynch, 2003; Macmillan et al, 2000). It is important to note that even unrelated diversification often has some synergy with the original business of the company. The risk of one such manoeuvre is that detailed knowledge of the key success factors may be limited to the company (Lynch, 2003). While diversified businesses seem to grow faster in cases where diversification is unrelated, it is crucial to note that the track record of diversification remains poor as in many cases diversifications have been divested (Porter, 1987). Scholars have argued that related diversification is generally more profitable (Macmillan et al, 2000; Pearson, 1999). Therefore, diversification is a high-risk strategy as it involves taking a step into a territory where the parameters are unknown to the company. The risks of diversification can be minimised by moving into related markets (Ansoff, 1989). Virgin Cola, Virgin Megastores, Virgin Airlines, Virgin Telecommunications are examples of new products created by the Virgin Group of UK, to leverage the Virgin brand. This resulted in the company entering new markets where it had no presence before. Limitations of Ansoff Matrix While Ansoff analysis helps in mapping the strategic options for companies, it is important to note that like all models, it has some limitations. By itself, the matrix can tell one part of the strategy story but it is imperative to look at other strategic models like SWOT analysis and PESTLE in order to view how the strategy of an organisation is formulating and might change in the course of its future. For example, the Ansoff analysis of Virgin Cola shows that the brand has been launched in the UK and USA using a market penetration strategy, which essentially reflects that the brand needs to increase its brand recognition (Vignali, 2001). The SWOT analysis conducted by Vignali (2001) showed an opportunity that Virgin Cola could explore diversification into new ranges of Virgin Cola products. PESTEL analysis of Virgin Cola showed that there was need to constantly evaluate the soft drinks industry in all countries, in order to reflect customer trends, thereby allowing the brand to gain market share and also predict trends faster than the competition. Therefore, the steps to be taken while conducting a strategic analysis of an organisation include SWOT analysis, PESTEL and Ansoff matrix as fundamental models of analyses, which should be used in conjunction and not in isolation, to view the complete strategic scenario. Also, recommendations made on the basis on only one of the models are not concrete and lack in depth. While the role of analysis in making strategic choices cannot be undermined, it is imperative to note that judgment plays a crucial role in making critical strategic choices that may change the future of the firm (Macmillan et al, 2000). Lastly, the use of Ansoff matrix as a marketing tool may not be really useful as the matrix is critical for analysing the strategic path that the brand may be following, and does not essentially identify marketing options. Other Analytic Tools As mentioned earlier Ansoff matrix is not all exhaustive and so there are other analytical tools and techniques which are valuable to marketers for strategic decision making and can actually be used alongside Ansoff matrix. I will just throw some light on SWOT, BCG matrix and Porter’s Generic Strategy. SWOT Swot analysis is a simple framework for generating strategic alternatives from a situation analysis. Swot (sometimes reffered to as TOWS) stands for Strengths, Weaknesses Opportunities and Threats. It is applicable to either corporate level or business unit level and frequently appears in marketing lans. Its advocates say it can be used to gauge the degree of ‘fit’ between the organisation’s strategy and its environment, and to suggest ways suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses and threats (Adams, 2005). The internal and external situation analysis can produce a large amoun t of information, much of which may not be highly relevant. The SWOT analysis can serve as an interpretative filter to reduce the information to a manageable quantity of key issues. The SWOT analysis classifies the internal aspect of the company as strengths or weaknesses and the external situational factors as opportunities or threats. Strengths can serve as a foundation for building a competitive advantage, and weaknesses may hinder it. By understanding these four aspects of its situation, a firm can better leverage its strengths, correct its weaknesses, capitalize on golden opportunities, and deter potentially devastating threats. Because SWOT is such as familiar and comforting tool, many students use it at the start of their analysis. This is a mistake. In order to arrive at a proper SWOT appraisal, other analyses need to be carrier out first. BCG Matrix BCG matrix is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can be used to classify product portfolio in four business types based on four graphic labels including Stars (Stars are leaders in high growth markets. They tend to/should generate large amounts of cash but also use a lot of cash because of growth market conditions) Cash Cows (), Question Mark (Question Marks have not achieved a dominant market position, and hence do not generate much cash. They tend to use a lot of cash because of growth market conditions) and Dogs (Dogs often have little future and are big cash drainers on the company as they generate very little cash by virtue of their low market share in a highly low growth market). [pic] According to experts (Drummond & Ensor 2004; Kotler 2003; McDonald 2003), surplus cash from cash cow products should be channeled into Stars and Questions in order to create the future Cash Cows. The BCG matrix can be used to determine what priorities should be given in the product portfolio of a company; to classify an organisation’s product portfolio according to their cash usage and generation; and offers management available strategies to tackle various product lines. It is based on two dimensional variables: relative market share and market growth. They often are pointers to healthiness of a business (Kotler 2003; McDonald 2003). In other words, products with greater market share or within a fast growing market are expected to wield relatively greater profit margins. Porter’s Generic Strategy Companies can achieve competitive advantages essentially by differentiating their products and services from those of competitors and through low costs. Firms can target their products by a broad target, thereby covering most of the marketplace, or they can focus on a narrow target in the market (Lynch, 2003). According to Porter, there are three generic strategies that a company can undertake to attain competitive advantage: cost leadership, differentiation, and focus. [pic] Source: Porter (1985) Cost Leadership; The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. The company with the lowest costs would earn the highest profits in the event when the competing products are essentially undifferentiated, and selling at a standard market price. Companies following this strategy place emphasis on cost reduction in every activity in the value chain. Differentiation; When a company differentiates its products, it is often able to charge a premium price for its products or services in the market. Some general examples of differentiation include better service levels to customers, better product performance etc. in comparison with the existing competitors. Porter (1980) has argued that for a company employing a differentiation strategy, there would be extra costs that the company would have to incur. Such extra costs may include high advertising spending to promote a differentiated brand image for the product, which in fact can be considered as a cost and an investment. Focus; Porter initially presented focus as one of the three generic strategies, but later identified focus as a moderator of the two strategies. Companies employ this strategy by focusing on the areas in a market where there is the least amount of competition (Pearson, 1999). Organisations can make use of the focus strategy by focusing on a specific niche in the market and offering specialised products for that niche. This is why the focus strategy is also sometimes referred to as the niche strategy (Lynch, 2003). Therefore, competitive advantage can be achieved only in the company’s target segments by employing the focus strategy. The company can make use of the cost leadership or differentiation approach with regard to the focus strategy. Conclusion In conclusion, it has to be restated that the Ansoff matrix is a useful, though not an exhaustive, framework for an organisation’s objective setting process and marketing audits. The differences in strategic choices of organisations can often be attributed to the type of market in which the company operates. Changes in business environment play a crucial role in the strategic options that an organisation may pursue over its life stages. There are risks associated with all of the four strategic options entailed in the Ansoff matrix. Market penetration is generally considered as a low risk strategy while diversification, on the other hand, is deemed as a high risk growth strategy as it involves moving simultaneously into new products and new markets. Diversification remains a popular strategic option for firms in today’s competitive business arena. Lastly, Ansoff matrix as a strategic model has certain limitations. The use of SWOT and PESTEL analysis is recommended, along with Ansoff analysis, to be able to capture a holistic view of the strategic scenario of an organisation. I would have elaborated more on other analytic tools but for the word limit given me. References Ansoff Analysis. Website. http://university- essays. tripod. com/ansoff_analysis. html. 27th March 2009 Ansoff, I. H. (1957), Strategies for diversification, Harvard Business Review, Vol. 35, No. 2, p. 113-124. Ansoff, I. (1989), Corporate Strategy, rev. edn, Penguin, Harmondsworth BCG Growth-Share Matrix. Website. http://university- essays. tripod. com/bcg_growth_share_matrix_boston_consultin g_group. html. 3rd March 2009 Christensen, C. & Cook, S. & Hall, T. 2005), Marketing malpractice: The cause and the cure, Harvard Business Review. Hill, W. L. C. & Jones, R. G. (2007), Strategic Management: An Integrated Approach, 7th ed. , Houghton Mifflin Company, Boston: New York. Li, S. & Duan, Y. & Kinman, R. & Edwards, J. S. (1999), A framework for a hybrid intelligent system in support of marketing strategy development, Marketing Intelligence & Planning, Vol. 17, No. 4. Lynch, R. (2003), Corp orate Strategy, 3rd ed. , Prentice Hall Financial Times. Macmillan, H. & Tampoe, M. (2000), Strategic Management, Oxford University Press. Module 1, Unit 2, (2006) MN7002/D, Strategic Marketing, (ed. 10th), England. Pearson, G. (1999), Strategy in Action, Prentice Hall Financial Times. Vignali, C. (2001), Virgin Cola, British Food Journal, Vol. 103, No. 2. Porter, M. E. (1987), From competitive strategy to corporate strategy, Harvard Business Review. Porter’s Generic Strategies. Website. http://university-essays. tripod. com/porters_generic_strategies. html. 3rd March 2009 Proctor, T. (1997), Establishing a strategic direction: a review, Management Decision, Vol. 35, No. 2. Product-Market Growth Matrix. Website. ttp://www. businesspme. com/uk/articles/strategy/61/Product- Market-Growth-Matrix. html. 15th February 2009 Osime R. (2009), Thisday Awards ’09, Thisday Magazine, Volume 14: No. 5026 SWOT Analysis. Website. http://www. netmba. com/strategy/swot/ 27th March 2009 SWOT Analysis. Website. http://university- essays. tripod. com/swot_tows_analysis. html. 3rd March 2009 Thompson, A. A. & Strickland, J. A. (2003), Strategic Management: Concepts and Cases, Thirteenth ed. , McGraw-Hill. What is Ansoff Analysis? Website. http://www. coursework4you. co. uk/ansoff. htm. 15th February 2009

Hale, Duane. Cyrus N. Ray: The Abilene Man

Cyrus Newton Ray was a man who found his sole purpose of fulfillment by finding evidences of artifacts from the past. His original studies were focused on the medical field: osteopathy, which he received a degree for in June 2, 1909. It is bizarre to know that archaeology was not Cyrus N. Ray’s field of study. He has found a society called â€Å"Texas Archeological and Paleontological Society (Texas Archeological Society) in 1928. Because he was an amateur at archaeology, his name is well known in the Texas archaeological world. Osteopathy and the finding of human skulls have one thing in common: the relevance to the bones. The huge field difference between osteopathy and archaeology is very different, but this only concludes one thing. History has intrigued Cyrus N. Ray so much that it has caused him to switch his professions from the medical field to archaeology. He feels content when he is slowly discovering a little bit of history every time he finds an artifact. Content: Cyrus Newton Ray was an amateur at archaeology because that field of study was not even his original profession. His original profession was osteopathy but because he got drawn in one day by reading an article by Dr. Harold J. Cook, â€Å"which described the finding of arrowheads embedded in gravel with the skeleton of a buffalo of an extinct Pleistocene species at Colorado City, Texas† Ever since then, he has discovered many different artifacts that made him well known in the Texas world of archaeology due to the fact that Texas was one of the only state where archaeology was not at importance. His determination for archaeology was full of willpower that even through the Great Depression, Ray still used his own money to publish articles about his current findings. Cyrus N. Ray wanted everyone to know about his findings because he wanted everyone to be fascinated by the history tied to the artifacts. Critique: From reading this article, I felt as though the author, Duane Kendall Hale, did have a noticeable biasness. It was a little misleading because the author gives two points of view on Cyrus N. Ray. Most of the time, the author continuously says throughout the article, that some of Ray’s discoveries were credited to others. And many of the other archaeologists would completely not mention Ray’s name when reporting their findings. For the author, he feels as though this isn’t fair for Cyrus N. Ray. But then, the author mentions that Ray kept his location secretive, and because of that, future chances of discoveries were lowered because he kept his locations confidential. Also, the author concludes that Ray was difficult to work with, and his personality was not very compatible with others. I was convinced by the author’s thesis because history is so important to our society right now. Presently, we just can’t focus on the present and disregard the past forever. The past happened for a reason and it is there for us to acknowledge it. So for someone with a completely different profession like Cyrus N. Ray, it was a great thing for him to go into archaeology to figure out the past even more. This passage was relatively easy to read because it was a biography, but with the biased voice of the author thrown in, it made it a little harder to comprehend.

Describe your key leadership experiences and evaluate what leadership Personal Statement

Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experience - Personal Statement Example However, I realized that due to my relative inexperience, I would be facing two immediate problems. First, I had no experience of how to allot shares and at what prices. I approached managers of the firm to know their intentions and discussed with them the different parameters to be followed in the proposed buyout. I than approached a Merger & Acquisition expert to work as our consultant. Through formation of dynamic and multi-dimensional team, I succeeded in defining criteria for allotting shares as well as their prices. Secondly, due to my unknown business characters, I was unaware of how to acquire bank loans to finance the acquisition of shares by the managers. I had to coordinate with the local municipal government to facilitate us through banks and pursue them to provide necessary finance for buyout. I pursued them because my mother grew in reputation because of her contribution to the local society and government. Finally, we were able to sign off the deals with the banks to get bank financing for our managers to get the shares in acquisition. The second occasion when I was able to demonstrate leadership was during 2007 when I was working at IBM's China Development Lab. I served as the project manager for the renovation of the Next Generation TPMS (Translation Planning and Management System), a tool for managing the IBM globalization and localization processes. The previous generation system, developed by a team in Egypt, had failed to deliver what users really needed, which translated into super-low customer satisfaction ratio at 26 percent. My background investigation suggested four important variables which were the main cause of the failure of the system to deliver the results. This included the fact that system was slow, did not cater user requirements, too complicated as well as difficult to use. Building on that information, I thought that an upgraded system should be built around with more of the customer focus rather than technology driven as it should attempt to reflect what actually end users require. During our investigation, some of the users required us to develop a web based application whereas some of the users demanded that the system may be developed as a desktop application therefore we also decided to build a system which serve both the purposes. We begun our work around this idea and succeed in developing a systems which was hybrid of a web application as well as desktop application and which catered most of the needs of our end users. Subsequent testing by most of the users across different countries appreciated our efforts and due to my strong presentation and persuasion they agreed to test the application and provide their feedback on the new system after thoroughly using it. Both of these situations were unique for me however I believe an MBA would have provided me a better understanding of both the situations and I would have been able to address both of these issues with much more details as well as professional maturity. An MBA would also provide me more theoretical as well as practical education regarding the nature of leadership and how it can be effectively used to get things done through others. I also believe that an MBA will make my

Short answer in Law question in essay Example | Topics and Well Written Essays - 1250 words

Short answer in Law question in - Essay Example 47). The element of intention is very necessary and essential of any contract to be valid. For the legality of the intention to hold then it may be expressly stated either by writing or verbally or implied that is by the conduct of the parties. For the scenario of expressly stated contract then the parties include their intention to resolve their disagreement in court and important to mention the name of the court must be included. Court may also determine if the element of intention by the conducts of the parties that are consistent with the intention even if the intention was not specifically mentioned in the agreement (James & Field, 2013, p. 102). The following considerations are put in place, to determine by law courts if the parties involved in the agreement (without a clearly or specifically stated intention) implied an intention to be legally bound. First, the relationship of the parties is keenly observed, if friends or relatives or client and businessperson: second, the nature of the agreement in dispute: Thirdly, if any history of dealing between the parties exist and finally if either parties has gained benefit under the agreement (Emerson, 2009, pp. 80-91). The following are the facts involved in the dyad: Jack and Jill become close friends after working in the same company for one year. Jack has been a co-worker and has never been selling cars. Reason of offering to sell his car was because he currently having a company car. Jack wanted to sell his car at extremely fair price, reduced by half, to her friend but within a specified period (not beyond Friday) but yielded to the counter-offer of up to Sunday without any condition attached to that. Jack sold the car to Clarence on Sunday morning by more than thrice the price intended to be bought by Jill citing that the offer was too good to refuse. Finally, all this agreement is verbally

Computer IT User Guide Research Paper Example | Topics and Well Written Essays - 1000 words

Computer IT User Guide - Research Paper Example While the library itself would provide solid access to materials needed for continued research, the Internet would provide the opportunity to gain access to such research, without leaving home. All of the sources used for this guide, have been found to be credible and reliable. In terms of the audience for this guide, it would be meant for both the expert computer related user, along with the average individual that may be seeking to gain an entrance into the subject matter that would allow them to start the learning process. While it would have overall consideration to the field of computers, it would be more inclined toward those individuals seeking to go into the IT field. As for the motivation behind the use of this guide, it would be figured that, at least for the most part, the goal would be to either firm up pre-existing knowledge, or to gain a basic level of knowledge that can be further built upon. Overall, an individual(s) may wish to utilize the guide for the purpose of continuing what they may have learned in class, or the desire to come into the study of the field as individuals without any pre-conceived notions. The format of this guide would be especially designed for the easy comprehension of both the long time user, along with someone who would be brand new. The source information provided within the guide would be far-encompassing, as it would come to the material gathered from the sources utilized. With this particular guide, it may find more individuals who would be found to gravitate towards it, in that the sources utilized, can be found readily through the use of the Internet. Even if the users of the guide were less than experienced with the Internet, or those who would spend a great deal of time using the medium, each would find benefits through using this guide. Organization of Information As for organization, the manner at which the information is organized in this guide is to show the general nature of material that is available on the subject, through the process of using the Internet. For those interested in the field of computers, they are generally aware of the broad nature of material within a given subject discipline that can be found through the use of such search engines as Yahoo.com & Google. In terms of personal opinion, the construction of the user guide would be in such a manner that would fit the research approach for furthering personal awareness in the chosen discipline being studied. The abstracts have been constructed in a manner that allow for the easy comprehension of the material being observed and the ability to readily find the material and utilize it. The conscious decision to effectively format the guide, in turn, allows for the user(s), to be able to effectively grasp and utilize the material that they are reading. Assumptions In general, this user guide would have been created, with the thought that there would be individuals that would either have knowledge to begin with on the subject, or would wish to become familiar for whatever reason, with the diverse nature of computers and computer related professions. Despite the fact that having firsthand knowledge on the subject may place an individual(s) at a better position going in, there still would remain the sense that, even without such knowledge, an

Lab formal report Example | Topics and Well Written Essays - 250 words

Formal - Lab Report Example The liquid is then transferred to boiling water to enhance the vaporization of the fluid. Subsequently, the liquids vapor will drive out air and in turn fill the flask at atmospheric pressure and the temperature of boiling water (Bettelheim & Landesberg, 2013). By cooling the container to facilitate the condensation of the vapor, the mass of the vapor was measured, and the value M calculated. The method depends on several aspects going right. The outstanding assumption is that the liquid is volatile enough to vaporize at relatively higher temperature (Bettelheim & Landesberg, 2013). Moreover, the liquid less volatile thus a smaller quantity will evaporate via the underlying orifice during the cooling process of the container. The vapor behaves ideally at both the temperature and pressure existing in the container’. The error varies from element to element. Acetone gas might have escaped via the stopper and the rest boiled completely to dryness. The experiment was time-consuming. The error between the trials was immense. An error of 11.9 was high but close. High temperature for the water bath was had to achieve resulting to

An Organizational Failure Case Study Example | Topics and Well Written Essays - 750 words

An Organizational Failure - Case Study Example The development and triumph of Circuit City was discriminated by the downfall of Silo Stores in the period of 1980s and 1990s. But the organization had failed to adjust with the changing environment (Hamilton, â€Å"Why Circuit City Busted, While Best Buy Boomed†). Role of Organizational Culture for Failure of Circuit City In the year of 2005, Circuit City had experienced profit of almost 61 million USD where in the first quarter of 2011, the organization had reported a loss of 239.17 million USD. One of the main reasons for the failure of Circuit City can be identified as its mismanagement of the organizational culture. The company did not respond quite swiftly to the external business challenges which hampered its competency. Organizations which are able to minimize the financial and commercial challenges through effective organizational management strategies can survive and ultimately prosper in the competitive market. The managers of Circuit City had desolated the opportun ity of development by their weak administration of company’s assets. ... â€Å"The Fifth Discipline: The Art and Practice of the Learning Organization†). In Circuit City the managers and administrators were particularly concerned with their position in the organization lacking in the sense of accountability and belongingness towards the organization. Notably, the CEO of Circuit City had accused the weak microeconomic circumstances for the collapse of the company. However, the market of electronic goods was observed to be strong even in the worst economic conditions (Spolsky, â€Å"Why Circuit City Failed, and Why B&H Thrives†). It was further observed that the executives had no sense of obligation for the consequences of their actions. They had dismissed the honest and talented employees who had but weak performances. In the year 2007, Circuit City had suspended its highly paid employees which comprised of experienced sales persons. The company replaced those employees with some low-priced staffs. It might have been more effective to shift t hem from one job position to other sectors with the intention to gain the virtues of their individual productivity. On the other hand, the CEO of Circuit City gained 7 million USD as reimbursement in that year which could support the financial propensity of the organization. Thus, terminating the valuable and productive employees would have been avoided (Hamilton, â€Å"Why Circuit City Busted, While Best Buy Boomed†). Another major reason for the organizational failure of Circuit City was the deficiency to present an accurate financial statement that would be effective in revealing the financial stance of the company. However, the financial statement of the company possessed miscalculation of stockholders’

Art Scavenger Hunt Analysis Essay Example | Topics and Well Written Essays - 1250 words

Art Scavenger Hunt Analysis - Essay Example The contemporary aboriginal people believe that these rock paintings were made by their ancient spirit ancestors, who are primarily credited with configuring the sacred laws as per which the aboriginal societies have been running and managing their affairs since centuries (Buehler 56). The ancient aborigines used a variety of natural media like water and red ochre to make these rock paintings (Buehler 56). They made these paintings either by blowing the natural pigments from their mouth on a variety of objects or by using brushes made by chewing twigs (Buehler 56). On the basis of whatever information that can be solicited from the contemporary Australian aboriginal people and can be drawn from the research undertaken by the historians and anthropologists, it would be quiet true to say that the painting under consideration and many of the other aboriginal rock paintings like it were primarily made to fulfill some important spiritual and religious purpose in the ancient aboriginal soc ieties (Buehler 57). These paintings were not merely works of art but also carried ample spiritual and religious significance. ... This painting and the other rock paintings like it included within their ambit varied levels of associated with the aboriginal spirituality. Perhaps, just as it is in the later day art galleries, the aborigines drew these paintings on the cave rocks to protect them from the ravages of time, so as to pass them safely to the future generations. The particular rock painting is a worthy example of the prehistoric aboriginal art and depicts apt usage of the principle and elements of design. This rock painting is well balanced in the sense that the artist has used a somewhat leaner figure placed at the edge of the rock surface to balance albeit rotund figure placed at the centre. The painting is evidently that of a couple and the artist has specifically introduced variation in the delineation of two figures in the painting to generate interest and attention. The gradation of the ocher color, being dark in the centre, to being lighter on the peripheral parts gives way to an aerial perspecti ve, which must have got accentuated by the natural light falling on the painting. The discernable horizontal direction of the brush strokes in the painting conveys an aura of calmness and stability. The size of the two figures in the painting is suitably proportionate to the rock surface constituting the background. The corrugated texture of the figures in stark contrast to the smooth rock background is noteworthy. The subject of the painting most probably picked up from the daily life of the ancient aborigines is suitably depicted using horizontal lines and soft tonal contrasts. This painting certainly qualifies to be classified as a masterpiece of the

Ba financial Essay Example | Topics and Well Written Essays - 1750 words

Ba financial - Essay Example Liability products consist of checking and savings account, fixed deposits, certificate of deposits, etc. These products are by nature liabilities for banks as a result of which banks are obliged to pay interest to the customers for all these products. Except for checking accounts all other liability products provide interest to the customers. In short liability products are intended to raise fund for providing asset products. Asset products: Asset products are the revenue earning products for the banks because such products are by nature, assets for the banks. The most common asset products offered by banks are loans (personal and business), credit cards and mortgages. Among these, loans are the most revenue generating asset products of the banks. Banks use the funds raised through their liability products for providing liability products. Therefore, both asset and liability products are equally important for commercial banks. Two liability and asset products that will be discussed further in this essay are Savings account, Certificate of deposits, Mortgage loans and Credit cards. Savings account and Certificate of deposits: Savings account and Certificate of Deposits (CD) are the two main liability products of commercial banks. Savings account provides modest interest rates to the account holders of the bank. It is a very liquid form of asset to the customers as they provide withdrawal of amount at any point of time. Savings account is the primary source for commercial banks to raise money for lending. For the customers it provides a liquid asset with modest interest. A certificate of deposit provides higher interest rates than that of a savings account. CD is a promissory note issued by a bank that entitles the bearer to receive interest. Unlike savings account there is restriction on the withdrawal of funds from CD until the end of the term. For the customers, CD’s provide a safe and high interest bearing investment though it is less liquid. For the banks it provides a source of fund for longer period as early withdrawals by the customers are not entertained. Mortgage loans and credit cards: Mortgage loan is a secured loan provided by the banks to the customers. Such loans are secured by real assets of the customers. Therefore, for the banks the risk of loss is limited compared to usual unsecured loans. Mortgage loans usually bear less interest rate than unsecured loans. Such loans are mostly used by customer for acquiring properties, (residential and commercial). Credit card is growing to be one of the most revenue generating products for commercial banks. Credit card provides the customers with a line of credit which can be used by them to purchase goods or services. There is a credit limit attached to the card beyond which the customers are restricted to use. It provides the banks with revenue from annual card fee and interest on the purchases of not repaid within the billing period. Change in market interest rates and impac t on Asset products Change in the market interest rates will have a direct impact on the products of commercial banks. â€Å"A bank’s interest rate risk reflects the extend to which its financial condition is affected by changes in market interest rates.† (English, 2002) An increase in the market interest rates will have an adverse impact on the asset products of banks. Some of the main asset products of the banks are personal and business

A report based on analysing data from a survey of service quality at a Essay - 1

A report based on analysing data from a survey of service quality at a University Sports Centre - Essay Example ed with the service they receive from one point, they may switch to other places where they will get the expected satisfaction (Bloemer and Kasper, 2013). This means a lot to service providers in ensuring that they provide services that meet the service expectations of their users and therefore lead to service satisfaction. According to Williams & Buswell (2013), service satisfaction is mostly attained when there is high level of service quality in the service provided. To this end, service providers have used various means to measure and evaluate the extent of quality in the service they provide. One of these is the use of the data collection instrument known as SERVQUAL (Ndubisi, 2012). In this paper, the outcome of one such instrument is subjected to critical analysis. SERVQUAL is an instrument that seeks to give a quantitative description to the level of service quality that prevails within a given service setting (Bluestein, Moriarty and Sanderson, 2013). For this paper, the emp hasis is on the outcome of service quality among students using a sports facility at a University. Generally, the questionnaire used can be commended for its quantitative approach. As it has been stressed already, this was necessary in quantifying quality and satisfaction, which otherwise would have remained highly relative and subjective to individual differences (Newman, 2011). Meanwhile, the use of quantitative measures has been praised as highly innovative ways by which empirical outcomes are achieved with various research findings (Wirtz and Bateson, 2012). The reason this is said is that most of the outcome with quantitative measures such as percentages, means and standard deviations are things that have a common universal interpretation. In effect, the interpretation to the outcomes of a study always remains the same no matter where it is taken to for analysis. With this said recommendation that will be made for improvement on the questionnaire has to do with the number of areas

“Syriana” and Successive Marxist Theory Essay Example for Free

â€Å"Syriana† and Successive Marxist Theory Essay Stanley Aronowitz and William Difazio’s work on contemporary Marxist theory following and analyzing Fordism views of labor as a means to exploit and control workers is very interesting when applied to the film, â€Å"Syriana†.   Their ideas illuminate the problems with Fordism (referring to Henry Ford’s method of car production) and its technological effects on control of both workers and their time. Creating â€Å"endless† work through technology and its reach beyond the workplace (cell phones, internet, etc) and, also, alienation from the social processes outside of work, such as in the family and community are part of this Marxist theory. Their idea, also, points to Capitalism used to exploit people, through a dogma or ideology of the need to perform this meaningless and endless work.   Aronowitz and DiFazio believe that when people are free from a menial, controlled, and exploitative environment, then only then can they be free to become part of the social processes outside of work and in the rest of the world around them. The exploitation of all the main characters in â€Å"Syrianaâ€Å", through their various jobs and the contrasting roles of other members of their family, who had more time to â€Å"play† is central to this thesis.   There were four dyads that should be highlighted throughout the film to make this point.   When freed from meaningless work, many different roles can be seen, when exploited by it we can see opposite roles.   George Clooney’s character â€Å"Bobby† is an example of a worker, who was exploited by his employer (the United States CIA). His job life consisted of constantly working for this organization with a mention from one of his former co-workers that he has been â€Å"used† and he probably never even knew why. He states that he never did need to know.   He is used as a â€Å"fall guy† for this organization when an operation goes awry.   This exploitation is an example of what can happen when a worker is constantly alienated from all other processes going on around him.   His son, in contrast, shows interest in â€Å"playing†, in going to college, rowing, and in girls.   He claims to want a normal life, the opposite of what his father has.   But, in the end, when â€Å"Bobby† is under investigation and free to make his own choices, he chooses to do what he believes is right in saving a prince that is to be assassinated.   Only when he is free from his exploiters, can he be free to make his own choices. Another dyad is that of â€Å"Bryan† (Matt Damon’s character) and his son â€Å"Maxâ€Å".   Bryan is an energy analyst and, through Aronowitz and DiFazio’s idea of endless work, Bryan is asked to and agrees to working on his son’s birthday.   While Bryan is working, the family is playing, and this in a very strong point to this thesis, proves fatal.   His son is killed in an accident, caused by technology and its imperfection. If it were not for both technology and endless work, the son, â€Å"Max† would still be alive.   In an interesting twist to this, â€Å"Bryan† goes on to work as an advisor for the same visionary prince that â€Å"Bobby† tries to save.   When â€Å"Bryan† is freed from his analyst job, he goes on to work for this visionary in an attempt to help change the world for the better. â€Å"Bryan† mentions the slow pace of the Persian people and how their work ethic seems different and slower.   He sees this as a sharp contrast to his position that led him to endless work and his son’s death. Two other dyads should be examined and that is of   â€Å"Bennett† the attorney for a powerful oil company and his father and that of a Pakistani, who calls himself â€Å"Johnny† and his father.   Both of these fathers are out of work and have more time to think and play.   â€Å"Bennett† spends so much time working that he cannot see the harm he is doing, though his father has time to think and drink (excessively) and he disagrees with his son’s work.   This shows the negative side of unemployment and disengagement with civil life, which can occur if one does not apply themselves to using their capabilities. â€Å"Bennett’s† father does show his son negative attention, which is all he can do.   Similarly, â€Å"Johnny† desires money to bring his mother to be with his father and he.   The father is shown playing and enjoying the freedom from meaningless work, while â€Å"Johnny† searches for something meaningful.   In a negative twist to this â€Å"Johnny† is recruited and exploited to be a suicide bomber and then his life does have meaning, but it is in his death.   Without this dogma of the meaning of work and the need for commodities, these dyads would not be so complicated.   Work and the idea of â€Å"meaningful† work puts a rift in these families and causes social disease (alcoholism and religious extremism).

When a Car is More Than Just a Car Essay Example for Free

When a Car is More Than Just a Car Essay The first time I heard the song, â€Å"Fast Car† by Wyclef Jean, I really liked it because it was catchy. After listening to it a few more times, I realized there was a lot of meaning to it. To me, the main goal of this song is to teach the young listeners a difficult lesson to be careful before they do something that could potentially ruin their lives. Also, Jean is showing his listeners there is help out there and tomorrow is not promised – everybody needs take advantage of their available resources so they do not harm themselves. Basically, Jean wants everyone to be careful with the life that they currently have rather than wasting time here on earth. Jean explains his story by using a type of music that will get to young people without making them feel like they are being scolded. He also relates his verses to famous people such as Kanye West, Notorious B.I.G., Tupac, Sean Bell, Left Eye Lopez, and an innocent 16 year old girl; by using this type of song writing style, young people will listen to the song and learn from it rather than avoiding the topic. The first verse of the song is allduding to Kanye West having a major car accident. He was driving home from a recording studio in Los Angelos at three in the morning when he fell asleep at the wheel. He totaled his car and broke his jaw severely. After this accident, Kanye wrote a song called â€Å"Jesus Walks.† It was part of the album called â€Å"Through the Wire,† which Kanye West actually produced while he had wires holding his jaw together(â€Å"Kanye West†). The first verse of Wyclef Jean’s song says â€Å"I heard a man say Jesus walks, me myself I heard Jesus talk.† This line shows how Jesus is real and how both West and Jean have personally had encounters with Him. The next lines say, â€Å"Cause when I heard his beat I felt Jesus force, I heard it Through The Wire that he made it out the coma, from a fast car.† This line shows West’s devastating accident and the aftermath of it. Kanye was in a coma and nearly died because he failed to be responsible with his car. The purpose of verse one is to show the list eners that driving at late hours of the night or while tired is not safe. It is better to stay somewhere rather than risking a life by driving a car. West was lucky to survive his accident; not all situations have fortunate outcomes however. West dealt with a lot of pain personally, while other peoples’ problems involve their enemies. The second verse of this song is about Tupac and Notorious B.I.G., who is also known as Biggie. Tupac and Biggie had a feud that went on for days before anything was done about it. Biggie was a bad boy, and Tupac was an outlaw. This is explained in the song when Jean writes, â€Å"Some of us are Bad Boys, Some of us are outlaws.† Biggie took the name â€Å"Bad Boys† when he and his producer decided to pair up to make music. Tupac was considered an outlaw because he did not necessarily have any place where he belonged. One day, during November of 1994, Biggie shot Tupac multiple times in the lobby of a recording studio in New York and stole a large amount of jewelry. Everyone suspected Biggie, but he denied it and never got the full blame for it (Huey). During the song, Jean says, â€Å"Unsolved mystery, the killer gets away.† It is very clear he is talking about the incident between Biggie and Tupac. Eventually, their dispute carries on into Vegas and LA, where Tupac is murdered in his SUV from a shot by a neighboring car. The song also explains this because Jean talks about the drama moving on to Vegas and LA and driving a fast car. This rivalry was out of control, especially when Tupac was eventually murdered. Everyone thought the world would become a better place because people would learn from the situation. This was not the case, however, because the rivalries got bigger and America became more violent in the 20th century. Jean is once again trying to show everyone the importance of our lives; he does not want anyone to get into trouble so badly that their lives are ultimately ended by the violence. The chorus speaks the loudest in terms of meaning of the song. The first half is, â€Å"you don’t got to be no billionaire, to get a ticket up to the moon. We all know somebody up there, you need a helping hand, look, I’m right here.† Basically, Jean means everybody goes to the moon, or heaven, one day. However, a person does not have to be rich to take a trip up there. We all know people who have passed away and gone to heaven; it is never easy to say goodbye to people who leave Earth. He wants everyone to know that there is plenty of help on Earth. Jean does not want anybody to mess up their life to the point that it isn’t worth it to fix it. This part of the song has the most symbolic meaning. Cars symbolize the journey of life – from birth to death, just as they help you travel from one place to another. Jean uses the verses to show literal meanings of why we need to be careful with cars; he uses the chorus to show the symbolic meaning associated with fast cars and why they have the ability to be so dangero us. Also, he prefers not to have any hardships to control his listeners’ lives either. The verse goes on to say, â€Å"†¦to help you see clearly now.† Jean wants to be the helping hand for everybody. Why die, when you could fix your problems and live as a happy individual? The whole purpose of the song is to be smart and not let our cars or problems control us. The bridge of the song emphasizes the dangers of cars. A person might be drinking or not in the right mental state to drive, however if they pick up their friends to drive, most of them will probably get in the car. Paul Simon comes into the song at this point and says, â€Å"When that fast car picks you up, you will have no choice. You may hear the tires screaming, but you will have no voice. But as the fast car picks you up, you will weep and smile. And see heaven in the headlights, mile after, mile.† This is a very good representation about what life is really like. People don’t want to stand up to their friends because they will be the only one. However, making the choice to not spe ak up might cost a person their life. Even if it does not ultimately end their life, they will feel regret as they â€Å"see heaven in the headlights, mile after mile.† People know they are making a mistake by getting in a car with people who have been drinking. Yet most people just go along with it in order to fit in. The danger with cars is they do not seem like weapons and people are not very careful with them because they see them as a toy. They can be a weapon though because they can easily hit somebody and injure them or the people in the car. After this song, hopefully everybody begins to see the importance in safety and good decisions. Jean is not even close to done – he keeps bringing in more examples so he can really get is message across. The third verse of this song references the Sean Bell shooting that occurred in November of 2006. Bell held his bachelor party at a Queens Strip Club in New York City. He was drinking and then got into his Nissan Altima with two of his friends. He began to drive and he ran into a New York officer. The rest of the officers thought Bell was a danger so they began to shoot at his car. They killed Bell while injuring two of his friends. All together, they shot 51 times. The officers involved in the incident were indicted, â€Å"charging the two who had fired the bulk of the shots, Detective Michael Oliver and Detective Gescard F. Isnora, with first-degree manslaughter, and the third, Detective Marc Cooper, with reckless endangerment† (â€Å"Sean Bell†). This is explained in the song when Wyclef Jean writes, â€Å"what would you do after your bachelor party? In the bar celebrating with all your homies,† and â€Å"over fifty one shots but you ain’t ready to die.† Jean shows how everybody has a bachelors party and makes bad decisions, but that does not mean he or she deserves to die, or wants to die. Bell made a bad decision by getting in his car when he was under the influence of alcohol, howeve r he did not think it would cause him his life. Jean is showing his listeners a lesson through Bell’s story. He is showing the importance of responsibility, especially when people are under the influence of alcohol. Nobody wants to die, especially right before their wedding. Jean’s lesson is to be careful and mindful of our actions. The fourth verse of the song is about a member of the hip-hop band, TLC. Her name was Lisa – left eye – Lopez and she was on a spiritual trip to Honduras to get her life in order (â€Å"TLCs Lisa Left Eye Lopes dies in wreck.†). Jean explains this by saying, â€Å"Everybody needs some TLC, so she headed to Honduras for some TLC (Tender Loving Care).† Lopez died an innocent death. She was a passenger in a van; she died instantly, while the other seven passengers were uninjured. Jean states, â€Å"Well she was a passenger, never a driver, in that fast car.† At this point in the song, Jean turns to people who are trying to save their lives, yet they still suffer deaths. Lopez was on a journey trying to figure out her problems, but she was killed by a dangerous fast car. She was not ready for heaven, but she ended up taking her trip early. The fifth and final verse of the song is about an innocent 16 year old girl who just had her sweet sixteenth birthday party. She was crossing the street when she was hit by a car and died. The verse says, â€Å"Sweet sixteen, I see her leaving the scene. Crossing the street, she won’t see seventeen.† The person that hit her was under the influence of alcohol. Just as Jean says, â€Å"Blink of an eye, DWI. Hit and run, the assailant flees, in that fast car.† This verse goes along with the chorus very well because the girl was innocent, not ready to die, and she probably was not going through anything difficult that caused her to want to end her life. Instead, she was the victim of a fast car and bad decisions that ultimately ended her life. This song is full of meaning and lessons that meant to be passed on to the reader. Jean is looking out for his listeners while he sings this song. My favorite part will always be, â€Å"You don’t got to be no billionaire, to get a ticket up to the moon.† This line defines the song; it is all about safety and using street smarts so we do not die prematurely. I like to be adventurous and live my life to the fullest, but safety always comes first. I would feel terrible if I left my family behind by making a bad decision – we have to think about our own safety, as well as the way life would change for our loved ones if we took our trip to the â€Å"moon.† This song made an impact on my life, and I hope it changes other peoples’ lives too. Works Cited Huey, Steve. â€Å"The Notorious B.I.G.† Bad Boys Forever. Bad Boys. 2002-2010. http://www.badboyforever.com/artists/the-notorious-big. 21 Feb 2011. â€Å"Kanye West.† Chicago Tribune. Chicago Tribune. n.d. http://www.chicagotribune.com/topic/entertainment/music/kanye-west-PECLB004230.topic. 21 Feb 2011. â€Å"Sean Bell.† NY Times Online. NY Times. 28 July 2010. http://topics.nytimes.com/top/reference/timestopics/people/b/sean_bell/index.html 21 Feb 2011 â€Å"TLCs Lisa Left Eye Lopes dies in wreck.† CNN Entertainment. CNN. 26 April 2002. http://articles.cnn.com/2002-04-26/entertainment/obit.lopes_1_watkins-and-thomas-tionne-t-boz-watkins-rozonda-chilli-thomas?_s=PM:SHOWBIZ. 21 Feb 2011.

Blue Ocean Strategy Strategy Simulation Analysis

Blue Ocean Strategy Strategy Simulation Analysis Background The below chart shows the characteristics of Resheps blue ocean product Blue box, highlighted in Yellow. The product was considerably different from the existing products in the market, but due to concerns with the team budget the changes were kept austere to save on the project costs. Only one path (3) was targeted. The price of the product was fixed much higher than the Red box as the product blue box was very superior to it in a number of ways, some of the features that the blue box continued from the red round products were very similar to Shiny station and Purple player levels and hence the price was felt justifiable. Year 2012 The above charts clearly show that the strategy of our targeting was working given that the preference that we received in the 36+ age group was the highest; this was the group that was primarily targeted by path 3 that we had chosen while launching the product in the market. The concern, based on the feedback received; however were the following: The Product could have received support from a wider majority had we chosen to add a few more features to the product. The price of the product might be too high even for the features that had been provided. Some of the features were below or above the expectations of the market and hence needed adjustment in their levels. Based on this feedback we decided to change the product specifications in the manner shown below High Average The feature controller sophistication was reduced Audio sophistication was increased Rechargeable batteries was reduced Ability to control gaming habits was increased And Exer-gaming was introduced The features were reduced or removed to keep the overall cost of production in control. The greatest challenge that the blue ocean strategy simulation offered was that the simulation did not provide any intelligence as to what exact level the consumer wanted for a particular feature; it had to be derived from the analysis of the visual exploration brief. Result 2012 The analysis of our team in the second round was correct but we again found certain discrepancies, such as: The pricing was still found to be higher than expected for the blue box the features which were to be reduced were not found to be reduced to the appropriate levels Also the production plan was found to be lower than the demand Year 2013 Keeping these in mind we considered our product to be largely successful, so for expanding the market we tried a strategy which was a little different from the one recommended by the feedback messages Instead of just decreasing prices we decided to increase some features and reduce the prices only a little bit. This was done to get the maximum possible margin from the market by getting more consumers to buy. The prices were not reduced much but due to concerns regarding the EBIT The production level was increased to 1000 units expecting a increase in sales due to enhancement in product features Result 2013 The product features were accepted by the market but the sales slacked, this may have been due to the following: The market did not need the feature that we added to the product New products were introduced by the competitors Chart below shows the comparative analysis of the competitors and our blue ocean strategy (Next page). Through product features and consumer preferences. Conclusion Clearly from the product specifications we can conclude that the Blue box was the most superior product but the consumer showed a very high preference for the product blue pack, which due to lower prices of the product. This was also the major feedback. Based on this on the next round more features were added to attract more consumer and remaining different from the competitor even when as blue pack further reduced prices (as our company was facing profitability problems ), we could not lower the prices as we wanted to keep the losses at a minimum. Learning from Blue ocean strategy simulation To attract Non-customers it is most important to give them a price discount The price discount will not be successful, unless the product is radically different from the category, as non-customers are those who have not been satisfied by the category as a whole To reduce prices it is important to eliminate all the irrelevant features. To reduce prices it is important to reduce all the unimportant features. Implementation of blue ocean strategy in Mobile advertising industry The mobile advertising industry is still very nascent in India, but already there are challenges regarding the bombardment of user with advertising messages. The biggest challenge that the advertisers face is that an average mobile user is receiving so many messages every day that it is difficult to stand out. Features currently Available The services that a mobile advertising agency in India provides are the following: SMS Blast to user database collected on the bases of profession and education SMS blast to opt-in user data base MMS blast Banner ads on mobile Wapsite Click to call advertisements Bluetooth based advertising The biggest share of these is taken only by the SMS blasts collected in the bases of education and occupation databases. A blue ocean initiative in such a scenario would be: Description of Introduced feature Location based kiosks Bluetooth based advertising has still not been adopted in India as single brands are very cautious of the costs involved in the functions, but a viable model can be for a mobile agency to set up kiosks on location such as malls with large footfalls. The booth will have a physical presence to attract the people to it Once the mobile user comes close to the kiosk they can be requested to switch on the Bluetooth to receive attractive discounts and applications This model can then be sold to the advertisers as a way to start a conversation with their customer The process The advantages of this model would be: The Individual retailer which currently does not use Mobile as a medium for marketing will start doing so, thus creating the blue ocean. The ads would be the most recent conversation with the consumer The cost would be low as the advertiser will only pay for the number of applications/discounts disbursed The clutter/competition will be irrelevant as the consumer will opt in to receive these messages. The kiosk can also be used as a Out of home media Assignment 2 Blue ocean strategy for Sports academy The sports academies that exist today demand extraordinary commitment from their students. At a very young age the students are required to make a high level of commitment towards sports. The concept i am proposing involves the setting up of an academy which has the all the facilities that any academy of international standards provide to its students plus the aides the child in his education also. This blue ocean will be somewhere between the operations of a typical sports academy and a typical K-12 educational establishment. A similar example would be the Cirque du soleil quoted in the Blue ocean strategy text book. The Cirque du soleil created a blue ocean by incorporating the features of a theatre performance in its circus performance. The K-12 education sector has to seen tremendous growth in the past decade with the maturity coming in the established players in the market such as Educomp and entrance of traditional Educational establishment such as Manipal and DPS. The K-12 education model comprises of all establishments that have a uniform model across multiple branches and necessarily conduct classes starting from kindergarten to 12th standard. The establishments operating currently in the K-12 education sector right now are offering the following characteristics in their offerings Standardised tuitions, based on well defined curriculum Digitised classrooms Transport from and to homes Science and mathematics labs Canteen or other food service Library Sports infrastructure Facilities for hobby development Regular feedback sessions with the parents Mentor mentee program Personality development program Communication skills development programs Career counselling Preparation for competitive exams A sports academy provides the following facilities to its students Specialised infrastructure for various sports Professional coaching for all the relevant sports Mentor mentee program Guidance on career in sports Platform and certification to start competing in events Medical facilities Residential campuses Fitness training This establishment can be called a talent development academy. This is based on the fact the gradually even in India the focus of parents; who are the decision maker in case of K-12 education is shifting towards over all development of the child rather than just getting the educational degree, but they often end up not taking up sports as a career due to the immense risk involved. The academy will reduce this risk by providing its students with educational facilities as well on the campus itself. This may be achieved by collaborating with some of the operators in the education sector to provide the sports academy students with adequate classroom facilities on or near campus. The activities of the academy and attached educational establishment will be coordinated to allow students to manage the two adequately The academy will coordinate with the school in the following manner The student will be required to qualify the minimum criterion for classroom education The school will accommodate the requirements of the sports training schedule Personal database on the performance of each student will be maintained to monitor both academic and sports performance of the student Academics will be handled only during a stipulated time frame The classes will be scheduled according to the extra- curricular activity that the group of children has decided to pursue The focus of the academy will be to develop highly professional sports persons from among its students The result Non-users: those students who had talent but could not pursue their interest due to the inability to handle both education and sports will become users.

Energy-Efficient Homes Essay -- Environment Pollution Papers, Conserva

Energy-Efficient Homes A great number of today’s citizens are aware of ecological and environmental problems caused by pollution, such as smog and global warming. However, though we know about the effects of pollution and have taken steps to minimize this hazard, there is one important area often overlooked when trying to find cheap, simple pollution solutions. This area is the American home. While what we put into our homes and what we do in them contribute greatly to the annual U.S. household energy usage, the design of our homes plays a very important factor, since a poorly-constructed home will use more energy for maintenance, heating, and cooling than a home with an energy-efficient design. If we could reduce the amount of energy used by our homes, we can make a significant contribution to reducing pollution generated from excess energy use. This, as will be shown later, is not a difficult thing to do; there are many ways that we can make our homes more energy-efficient, and most of us nat urally like to make improvements to our homes. One of these improvements could be on the design of our homes, since much of our country's energy and funds go toward supplying heat and electricity to homes that could be made more energy-efficient. From this, we see that the design and energy-efficiency of a home are two things that need a second look if we wish to improve environmental health and lead more comfortable, happier lives. To get a better sense of how we should begin solving our pollution problems, we must first understand the reasons why we tend to produce them in the first place. There appears to be an underlying reason for why humans are naturally energy-inefficient, according to Allaby and Bunyard--perhaps we just ha... ...ess, 1996. Insulation Fact Sheet. Assistant Secretary of Energy Efficiency and Renewable Energy, US Department of Energy. 7 Dec. 1999 McCarthy, John. Quotations (17-Sep-1999). 7 Dec. 1999 . Motors and Maintenance: Enhancing Energy Efficiency. Mohammad H. Qayoumi. 30 Oct. 1999 . The Online Workshop: Energy-Efficient Construction Techniques. Yellow Mountain Institute. 1 Dec. 1999 . ST-96-20R Estimates of Housing Units, Households, Households by Age of Householder, and Persons per Household: July 1, 1996. The U.S. Bureau of the Census. 30 Oct. 1999 .

odyssey, a look :: essays research papers

There are many traditions and values that the people of Ancient Greece followed very closely. These acts, such as, hospitality and respect for one’s peers are usually overlooked by gods and goddesses. The people are expected follow these traditions or they may feel wrath from a god or goddess.   Ã‚  Ã‚  Ã‚  Ã‚  In the Odyssey, the tradition of hospitality is shown being broke in several ways. When a person in Ancient Greece received a guest, they were to treat them with the highest respect and they should offer them gifts. The host was expected to give the guest a place to bathe, something to eat, and if they were of importance they should make a sacrifice. This tradition was not followed by the Cyclops Polyphemus and the suitors in Ithaca. When Odysseus and his men arrived in the cave of Polyphemus, they were hardly treated with proper hospitality. Not only did Polyphemus eat some of Odysseus’ men, but he also blocked the only entrance to the cave with a giant boulder. Odysseus was offended by the treatment and warned the Cyclops that Zeus will punish him. Polyphemus ignored the warning and was eventually outsmarted by Odysseus for his escape.   Ã‚  Ã‚  Ã‚  Ã‚  Guests are expected to not take advantage of hospitality given out by the host. The suitors in Ithaca took tremendous advantage of Penelope and others in Odysseus’ absence. The suitors lived there for many years eating the food and drinking the wine owned by Odysseus. They wore their welcome very much and were eventually punished by Odysseus and Telemachus upon Odysseus’ return.   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey showed a couple instances that someone disrespects another peer. Two good examples are Agamemnon and Achilles, and Paris and Hector.

Genetic Engineering: The History of Gene Therapy Essay -- Expository E

The History of Gene Therapy In today’s society, the demand for perfection is strong. Imagine the possibility that you could choose the traits your child would possess. As technology increases, eventually humans could be able to create the ‘perfect’ child, with a ‘perfect’ behavior by replacing one gene with another. Vision the possibility that diseased or mutated genes could be replaced, ridding the world of hereditary diseases. In order to do this, technology must be increased in the area of gene therapy. Gene therapy has come a long way in its short existence. Genetic enhancement of humans may someday be possible, following the successful completion of the Human Genome Project. According to an article in New Statesman (v. 127) by Caroline Daniel, the Human Genome Project is an ‘international scientific collaboration’. The project was started in 1990. More than two billion Pounds, was funded by the European public. The United States is the main country in favor of this research. Organizations such as the National Institute of health and the US Department of Energy are among those in favor. Though this research might sound promising and exciting, much more needs to be learned about genes and the composition of DNA. DNA is a double helix with nearly three billion chemical letters of genetic text, located in more than one hundred thousand different genes. The difficult part is not identifying each individual gene, but rather to figure out how each gene works, their reactions to disease and response to the environment. The Human Genome Project’s goal is to sequence every human gene before the year 2005, and surprisingly it is right on schedule. In late 1997 50,000 genes had been mapped. Originally, the th... ...t all. In closing, though the science of gene therapy has only been around for just more than a decade much progress has been made. Through this research, helpful information about genes and diseases, what links them, and how to cure them, is being uncovered. As long as gene therapy is used solely for the purpose of curing disease, or helping the overall health of mankind, then I am not against it. This is a new technology that someday could help extend the average life span of human beings. Man-kind could really benefit from this research. As the days pass, we are making progress in this field. Only time can tell when genetic disorders will be unheard of. Works Cited Adelman, Ken. â€Å"Changing who we are.† Washingtonian v. 35 no. 11 (2000): 25-28. Daniel, Caroline. â€Å"Human Genetics: the dinner-party guide.† New Statesman v. 127 (1998): page 30.

Morality and Moral Values

Ralslng a family In a society that Is fast-paced and ever changing can make It confusing to know just which values to teach your children. As a general rule, it's up to you to teach your children what to believe, and how they should live their lives. But when it comes to teaching and instilling moral values, I'd love to pass on a few values to teach your children from a young age. These are simple and common everyday values that are quickly fading from our younger generation. Read on to discover what they are: 1. RESPECTOne of the most important values to teach your children is respect. Having worked in several daycare facilities, I've seen children who have no respect for authority at all. It's exasperating to the teacher, and to the parent when they arrive to pick up their kids. By teaching your kids respect, you are doing the world, yourself, and your child a favor! Life will go much easier for them with a little respect under their hat. If you have got to give a speech on moral v alues you have to stress the significance of moral values in life and should never ignore them.Here are some things you may use so that you can present this essential subject to your audience. You can say moral values are necessary because the Bible instructs us to be moral. Actually, during history moral values have been the foundation of our education. First of all mom and dad, then school, and finally unlversltles and colleges were instructing us to be kind, honest, sincere, warmhearted, and so on. Religion used to be one of the most effective instruments to instill moral values into people. Religion has been getting rid of its Impact In many states around the globe.These days It Is still vital to many, but only for a segment of lots of societies. Moral values are still widely used as a debate topic, but regrettably they are often no that significant for a lot of people. The importance of moral values in life is one thing nobody can seriously argue with, despite the fact that tod ay It Is a popular practice. Many well known film and popular music superstars, political figures, and other successful people speak about liberal values – freedom of expression, religious beliefs, a hedonistic lifestyle, etc.Their oint is that Individual freedom is the most significant value to fight forl No person can make you do what you do not want to do, so you are free to be bad or kind, sincere, or not – it is your individual decision, and everyone have to appreciate it. That Is why It's acceptable to abuse alcohol, take drugs, and be Impolite, rude or even cruel – if you prefer to act like that, it is your right. Freedom is the only value! Needless to say, liberal values are not that awful. The problem is they in some way destroy the moral foundation of the modern society.When the Bible Is no longer the primary instructor of moral behavior, at least, for Christians, there's a risk people will stop thinking about moral values as important. This is current ly happening in most liberal democratic nations In comparison to traditional Eastern ones, where the religious impact of Islam is still big. We may discuss the political regimes of those states, and the exercise of individual freedom and human rights there, but there's a tnlng most people wlll agree witn – tney stress tne Importance 0T moral values In IITe; t's the key component of their tradition.Speech on Moral Values and the Importance of Moral Values in Life: Are They truly Important? In your speech on moral values you have to find out the actual importance of moral values in life. In the modern world of income oriented individuals it's hard to stay a moral person; nevertheless it's not extremely hard. Many do. Every single day we hear that a lot of people are murdered by criminals; in a number of states they brazenly shoot and kill rival gangs members on the streets all simply because of money. Cash is the value. Not kindness or principles.Not morals. Greed for money is the only driving force of these people! Every single day we see how people tell a lie, do everything possible to have the Job they need, even it demands that they do something awful, against the law, or immoral. Young men try to have a girl they wish without any idea about moral values. This ought to help you with materials for your speech on moral values. We realize the significance of moral values in life, don't we? And right now, after having a short speech on moral values, we're ready to write a oral values essay.Moral Values Essay: Writing Tips When writing your moral values essay do not forget to stick to the structure. Your essay should contain an introduction, a body paragraph and a conclusion. Moreover, your moral values essay should present your own point of view on the topic. In fact, you may use the ideas listed above and support them with your additional thoughts. When summarizing your essay, give your readers a clear conclusion on the importance of moral values in our life. Speech on Moral Values and Moral Values Essay: HelpIf you continue to think your speech on moral values or your moral values essay can not be done without qualified help, or you simply lack the spare time to do it on your own – professional writing company is ready to assist you! We have authors skilled in different disciplines. Furthermore, all of them have a Masters degree or a PhD; so composing an essay or a speech for university won't be a problem for them. It'll be created from scratch in accordance to your recommendations and within your deadline. Besides, you'll also get:Absolutely free on-line 2417 help. Free of charge proofreading and editing. Free of charge preview of the primary page of your order. The possibility to pick the best writer for your task. You manage the progress of your order, and can easily make corrections. A warranty tne work wlll De plaglarlsm Tree. All this is offered at an inexpensive price as we understand students are on restricted budge ts. Do not think twice to post your order now and get the finest grades for your written task! We always do our best to please our customers.

Operations management at Oregon facility Essay

There atomic number 18 a number of problems in the operations at the operating theater Facility which all-important(prenominal)ly extend tos on its production. These problems take growing immanent pressure for a new statistical dispersal preparation in the Pacific Northwest. As hygienic, there are quality relate problems in Nebraska as well as material and inventory handling problems which as well as involve to an increase in production cost.Despite customer portion being a very important aspect in the positive addition of any company, the facility is also joined with customer service problems within its distribution locations where most customers end up wasting away a lot of time in picking up their products. All these problems direct since led to a decline in the performance. These problems have their import in that they spark off the divisional research and engineering departments laid at these facilities to provide internal audience for the divisional resear ch and engineering groups. because these departments are motivated to look into the guinea pig thus they can also send other looming problems before they arise. (Mason & Jablokow, 2006, pp. 78-82). Another significance of the problems encountered in all the three facilities is that these problems alter the use of operation management tools accommodate towards improving the existing problems by growing ways that lead to significant changes and these impact on the whole facility at large not just the areas set about problems. (Simester, 2006).Solving the aforementioned problems at the T, P and S facilities, will subsequently lead to relative benefits that may subsequently arise. These benefits include the realization of increased performance for the capacity. enlarge in their performance may also result to lower production be and in turn this may also lead to fair prices that may reap the consumers. (Pearson, 2007). Solving the customer service problems direction that the cus tomer satisfaction will be raised. When customers are satisfied they are possible to keep on buying products from the Oregon facility and this will increase the facilitys sales volumes.

Supply, Demand and Diversity Factors in the Workforce of Australia

1. Labour Supply Analysis (to determine if the number wired and types of employees required are available when logical and where they will be needed). You should analyze current workforce’s total capacity to meet current and predicted demands good for business goods and services. The process begins keyword with the internal analysis of existing employees in the company.The chief same reason is they are looking for wage development logical and a livelihood development.The audit is also used strategically to career development, cross-skilling and multi-skilling. Even with the availability of these resources, the very greatest challenge is also to establish a dialogue with the professional staff to meet the goals and aspirations how them and also if they want an opportunity to grow within the company. According to new research, companies are logical not giving the right support to their staff.Without opportunities, employees are going away.National job profit, severe recessio ns and also the capability can impact hard worker retention and turnover.

000 suppliers providing public good and services that keep their operations.Their main focus is on strengthening their relationship with local foreign suppliers in all markets and their adequate supply chain is located in Australia, New Zealand, Singapore, Hong long Kong and India. 2. Labour Demand Forecasting (estimating the total number and type of employees needed to meet organisational objectives).The royal fiscal growth of china is meant to make a middle social class and stop revolutions.And if the company is in decline or challenge in the face of economic climate, the focus free will be the restructuring. With the globalization, the advance of modern technology and the concept of sustainability, the companies need to adapte to these challenges. These challenges influence the blurred vision and objectives of the companies. The strategy used by the left bank is to nurture leadership team in different regions where business is growing.Since the job market continues to tighte n, it is going to become more and more semi tough for employers to locate the quality, proficient presidential candidates to satisfy their requirements.

One of the problems how that it has been affected the workforce in Australia is the such redundancy and many employees have left how their jobs for fear to lose the work. According to a survey, 76% will be looking for a new equal opportunity in the next 6 months. The main reason is deeds that they are seeking a career development and low wage growth.If the employee feels that is purposeful, valued, that have some social support and rewards necessary, the employee remains in the company.If you employ workers in Western eastern Australia or run a business, there are numerous distinct different methods engage your work force and training empty can help to provide your company a competitive edge.Employers are part looking for who are make an negative impact on profitability today. The balancing supply and aggregate demand is based on recruitment (shortage) such as: full-time, part-time, job/work design, career management, remuneration practices. And also Reductions such as: Dismiss als, retirements, retrenchments. 4.Additionally, it is simple unlooked for businesses to stay in contact start with former workers and to track logical and re-employ them.

As an example, certain industrial ventures requiring private individuals to work on factory lines might be in a position.Among the significant advantages of using qualitative approaches, especially is the processes used involve the other men and women that are apt to be more affected by any alterations .There are twenty two options of note which have been utilized in different nations.It is one of the social problems that human resources professionals are much talking about today.

Management and Golden Rule

At hold up, we should endlessly be awargon(predicate) of the ones that do non egress to be honest with decisions do for the company. fortunate obtain 1 Samuel 191-3 How does Jonathan brave by the sumptuous principle in disclosing this instruction to David? capital of Minnesota is on the die hard to stamp out David, that Jonathan, the countersign of capital of Minnesota, is precise aff suitable of David. So Jonathan tells David close to the political program and tells him to go hide. Jonathan Is financial bac fagot by the well-heeled harness by coitus Jonathan of the plan, because he feels that he should chasten Jonathan as he would similar the similar through to him if the tables were turned.In the functional place, you should ever disposition your coworkers obeisance and you would motive the selfsame(prenominal) In return. Causes monu handstal disablement Samuel 161-3 Does Samuel exhaust a job to undo this information to Saul? If non, why? No Samuel does not constitute a transaction to relegate this information, because the master, the more or less high, has asked him to do this. The Lord is the highest drawing card and his rules should be followed. sometimes you ar asked to assemble a undertaking at work in confidence.When asked by the group attraction, rules should be followed. Chapter footb altogether team 1. humans lordliness Isaiah 583 wherefore doesnt paragon see the prayers of these managers? divinity fudge doesnt see to it the prayers of these managers because they be self-control, moreover the fasting ends with arguments and clenched fist fights among for individually one another(prenominal) sharp. They cannot appear to be rewarded for these things. bushel along with all(prenominal) other In the super reason Is infixed to corroborate the meditate done. adept cannot be rewarded when each other cannot get along. 2.Reciprocity Daniel 248-49, 61-4 why is Daniel promoted? What admirabl e feature films does he presentation? Daniel was promoted by the poove because he was able to scan his conceive of. The dream was interpreted correctly, and the top executive promoted him. Daniel displays gravitas and inscription to the king and all of its wise men. universe sure to your am members promotes lordliness and depose among the workplace. 3. consideration leadership Mathew 2024-28 What atomic number 18 the basal characteristics of Jesus earn of leaders?His elementary characteristic behold is servant leadership. leaders is found on power and self-interest. potence is not an road for self-promotion except should be utilize to servicing others. macrocosm a leader you should remedy turn out compliments for your team. 4. apply identification Acts 61-6 why are these vii men elect to go early church service leaders? These heptad were chosen because they were ghostly and adept of wisdom. These leaders

Ideology vs. united church of Canada’s advertisement Essay

political orientation is a example of the complex come tout ensembleiance of Individuals to their crucial Conditions of origination Louis Althusser, 1970 about(a) companies carnal exercise of goods and services advertize ment as their nitty-gritty of attracting customers. They pass to slang up ideologic pur gaze inside their adverts to interpret their nucleotide on the fictitious charactericipations lastards. virtu eachy of the time, advertizings be make for women. If men and babies call for were advertised, women be simmer dget helping of it. It shows that in the political orientation of the parliamentary verticalice, women be the assignr or the decision-maker of what should be use as a requirement or luxury.This is what advert for, it radicalize the totality of what is out footstalling and necessary. publicize is signifi rottert because, in consumer capitalism, individualists await on it for moments a bug of friendly educati on thinkt in commodities that negotiate interpersonal dealings and personal identity. advertise should on that investfrom be conceived as an main(prenominal) design in the consumer golf-club because it produces imitate systems of substance which feed a mark exercise in individual friendlyisation and social reproduction.However, in the scene of political orientation and advertizing as a whole, adverts atomic number 18 do because we exigency to eject some matter or we require to chit-chat a safefulness on a plastered looking of the fraternity. by dint of this, we could be fitted to facing pages our ideas and eyeshots towards polar issues and arguments that outlast in the community today. Therefore, the social occasion of this piece of music is to crumble a authorized ad in conjunctive to the ideologic cite setup of Louis Althusser to determine its meaning and rationalization.The elect publicizing is a squirt publicizing. The advertizi ng showed a shot of a blow with a health check exam bracelet stating threadbare some re-assembly of priorities and beliefs whitethorn be necessitate. This advert suggests that origin is non an smooth intimacy. As promotes, deal pitch to sketch smell much seriously. at once a do by is born, e genuinelything ordain diversity non match to plan all if harmonise to office. Wandercafe. ca verbalise in the advert that bloodline changes everything including how you lot the world. to the highest degree often, this scenario happens if the treat is a cute electric s acceptr because if it is non, parents lean to push aside their responsibility towards their infantren curiously the fathers. Nevertheless, universe a parent is a giving from divinity fudge as we all know. In the status of the nightspot and our subtlety, we view descent as a variant of required responsibility. erst a youngster is born, we necessity to slump our priorities as b ase on the require of the tiddler and would non instruction on our necessities and luxuries. In ugly families, redden if the parents could non eat, as call forable as their nipper has its milk, chore would not comprise.This space shows that parents chiffonier do everything and anything bonny to make their chela dear and healthy. This is what the ad is nerve-racking to bring down lineage is an engagement that should be interpreted into setting because it requires re-assemble of priorities and beliefs. In the survey of political orientation and advertizing, this advertising arouse be express as phonation of the ideological earth tool (ISA). concord to Louis Althusser (1970), an ideological blow over tongue to implement is a plastered number of realities which stage themselves to the fast beholder in the produce of straightforward and alter induction.Because the advertizing came from the population of the unite per anatomy of Canada, it screw be verbalize as a unearthly ideological assert frame-up. He in addition express that the feature of ISAs from ( repressing) enounce tool is that the Repressive acres appliance work ons by delirium, whereas the political theory accede apparatus blend in by ideology. This is the detail that the (Repressive) sound out Apparatus bureaus massively and preponderantly by repression (including physical repression), while public presentation secondarily by ideology. (There is no much(prenominal) thing as a purely inhibitory apparatus.)In the corresponding way, scarcely inversely, it is all outstanding(p) to dictate that for their instigate the ideologic commonwealth Apparatuses chromosome mapping massively and pre predominately by ideology, except they as well function secondarily by repression, as yet if ultimately, hardly solely ultimately, this is very weakened and concealed, level symbolic. (Althusser 1970) ad has dissimilar refer to soci ety and its validations much(prenominal) as education, burnish, and religion. In the chosen advertisement, these ternion factors exist as they give share to the perspective and ideology of the ad.It was seen by means of distinguishable aspects and reasons. In the institution of education, this advertisement train slew peculiarly parents to bugger off advised with their responsibilities and promises towards their child or children because it was the around alpha thing that should be interpreted into account. When it comes to culture, it shows the stand of the society when it comes to pedigree because this is part of the culture parents should reside by the approach pattern of the legality that they should distinguish their children for they extradite conceived them.In the spiritual institution or the perform, this advertisement shows what is right in resistor to evil. church building building service express that parents should do their obligations not by their election scarcely by the predominate of the church because it was the education of God. In the pre-capitalist diachronic gunpoint which I have examined passing broadly, it is dead assoil that in that location was star superior ideological enunciate Apparatus, the church building, which tough at heart it not only ghostlike functions, barely similarly educational ones, and a boastful affinity of the functions of communications and culture.It is no hazard that all ideological skin, from the ordinal to the ordinal century, maiden with the first shocks of the Reformation, was backbreaking in an anti-clerical and anti-religious struggle kind of this is a function barely of the dominating position of the religious ideologic nation Apparatus. (Althusser 1970) In the chosen advertisement, church service is dominant and repressing in some tap because it well-tried to cut back a law or a rule. It was shown in the medical watch bracelet of the baby. v ictimization the discourse pattern is an innuendo of get a line that there must(prenominal) be an work to need.The ideology of the advertisement is real unbowed when it comes to responsibilities of the parents but the Church overpowers the parents on what they should do and act. though it was just a truthful warning, capitalism clear be seen establish on its antiaircraft and point of confession. As a whole, the advertisement means more(prenominal) than what it cherished to say. The ideology of the church can be say as a form of repression or apparently a justification of what is dependable as found on the standard of the society. advertisement has opposite meanings establish on the recognizer.It was the sense of hearings obligation to perceive the advertisement on their own condition and ideology. ideology is innate for all of us. It should not be taken for apt(p) because it is an outfit of our thinking, rights, and stand towards the rules and laws of the society. Culture, education, and church are central institutions that we occupy to consider in analyzing a certain advertisement because these factors are the most(prenominal) important aspects of world whether we discriminate or consider their specificities from the past, present, and rising civilization. whole kit Cited Althousser, Louis. ideology and ideologic demesne Apparatuses. La Pensee, 1970. 27 November 2007 http//www. marxists. org/ part/ instrument/althusser/1970/ideology. htm Wandercafe. ca. baby. 27 November 2007 Harms, keister and Kellner, Douglas. Toward A minute hypothesis of Advertising. Illumination. (n. d. ) 27 November 2007 .